Engineering in Service of the Business

Oshri Cohen leads from a simple operating philosophy: think from a product and business point of view first, and let everything derive down to technology and engineering in service of business development. In this conversation he unpacks what that means in practice.

He talks through translating business strategy into engineering execution — and engineering reality back into business decisions — the work he's done for 25 years at the seam between the boardroom and the codebase.