Engineering in Service of the Business

Oshri Cohen leads from a simple operating philosophy: think from a product and business point of view first, and let everything derive down to technology and engineering in service of the business and the P&L. In this conversation he unpacks what that means in practice.

He talks through translating business strategy into engineering execution — and engineering reality back into business decisions — the work he's done for 25 years at the seam between the boardroom and the codebase, and the lens he brings to every fractional CTO engagement.