Unlocking Startup Success: Mastering Tech Leadership
Oshri Cohen on the technology-leadership habits that actually move a startup forward.
Watch on YouTube ↗
Tech leadershipStartupsEngineering managementDelivery
What does it take to lead technology at a startup without slowing it down? In this conversation, Oshri Cohen shares the leadership patterns behind the products and teams he's built — from setting clear technical direction to keeping delivery fast and predictable.
He connects engineering decisions back to the business at every turn, and talks through how founders can get senior technical leadership working for them early, drawing on 25 years across HealthTech, e-commerce, logistics and more.
A grounded look at the habits that separate teams that ship from teams that stall.
What's covered
- Setting technical direction a team can actually follow
- Keeping delivery fast and predictable as you grow
- Tying every engineering decision back to the business
- Getting senior technical leadership early


